This sign was used at ST Developer’s Conference to promote Airbiquity’s OTAmatic software management platform. I used a stock car image and then added the zero’s and one’s overlay to the car to convey car connectivity data and then telematics lines to show the data being transferred to and from the cloud.

This advertisement served as an insert in the trade show booklet distributed to attendees during a Telematics Update event, strategically promoting Airbiquity’s brand and showcasing thought leadership.